Describe an advertisement that you remember
You should say:
– What is it
– When and where you saw it
– What happens in it
MODEL ANSWERS
These days are the days of advertisements. We came across some interesting and some repetitive adverts. I see several advertisements daily but the one advertisement that has impressed me the most is about the customer awareness titled ‘jago Grahak jago which means ‘wake, O’ consumer wake’. It is issued by the government of India, and has a strong social message. This is a creative advertisement and I found it very interesting. I have been watching this advertisement for many years on TV channels as well as on radio. Last time I noticed it when while I was watching a reality show.
I still remember it because it was bit unique and the way it was presented was quite catchy. In this advert we see a child, who goes to chemist shop to buy some medicines. The clever shopkeeper gives him an expired medicine. The little boy outsmarts the shopkeeper when he gives him coins which are no longer in circulation. It is a slap on the face of the shopkeeper.
This advertisement has a message to all the consumers that they should be aware of their rights. I found this advert an eye opener. Also, it conveys message in a smart way. It sheds light on the consumer rights.
Option 2
Describe an advertisement you remember well
You should say:
– What is it
– When and where you saw it
– What happens in it
MODEL ANSWERS
I don’t like ads as they are usually nothing more than strategies by companies to promote their products. However, it is impossible to avoid ads nowadays. They seem to be all around us. I love watching cricket matches, and the commercial breaks during such matches are very frequent.
Here, I would like to Talk about an ad by Nestle company. Its catch line was ‘Thank you, Mom.’ This is a small video in which the company pays tribute to motherly love. The first time I saw this video, I was moved and started crying. It was really touching. It features a couple of situations that showed how player’s mothers helped them through times of trauma and stress while growing up.
At first, we see children learning to walk. They keep falling, but their moms don’t give up and patiently help their kids stand up and encourage them to try again, obviously bribing them with a Nestle chocolate Then we see the same kids learning how to handle a bat and ball and play cricket under the scorching heat of the sun. Again, we see how difficult it is for them, but they manage to succeed because their moms are there for them, motivating them not to give up, and again the motivation is Nestle chocolate.
Then we see these grown-up kids become cricket champions, and the first people they rush to in order to share their happiest moment are their moms, with chocolates. Of course, the ultimate goal of this ad was to promote the company and its products. But at the same time this video spread a very positive message to people all over the world. It melted my heart and reminded me of important things such as love and support of my parents, that I usually take for granted.
Port 3 – Follow up Questions
1. Where usually do we see adverts?
We see ads all around us – on TV, on radio, on roadsides, in newspapers, in magazines, on the internet, on phones and as flyers.
2. Are there any advertisements at school?
Sometimes, supermarkets and fast food outlets give money to schools and open their outlets in schools. This is a way of advertising their products.
3. Are there some inappropriate adverts, like that of a condom?
There are some inappropriate ads, like the ad of some perfumes, which imply that if a boy wears that perfume, girls will flock around him, and the ads of some drinks like coke and pepsi. The ad of condoms is not inappropriate in my opinion. It is an important step in sex education.
4. Why does the government allow such ads?
Government allows such ads, because these ads spend a lot, which boosts the economy. Not only does the government earn, the people working in these ads also earn a lot.
5. Do you think it is bad for children?
Yes, sometimes children are lured to buy such things, but I feel that parents can play a very positive role by keeping an eye on their children and guiding them what is right or wrong.
6. Do parents complain about it?
Yes, parents complain about it at times, but the advantages these ads are giving to the country, are much more than the negative effects of these ads.
